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NORTHEASTERN SUPPLY moves its Busch Series support to Bill Davis Racing and Veteran Driver Kenny Wallace for 2004
The Northeastern Supply Company will continue its support of a NASCAR Busch Series race team in 2004 and will add
the name of Kenny Wallace to its impressive list of top drivers that have carried the company's banner over the years.
Wallace will pilot the #23 Stacker2 Chevrolet for Bill Davis Racing exclusively on the Busch Series circut in 2004 after
spending the 2003 campaign in the Winston (now Nextel) Cup Series in a Bill Davis Racing Stacker2 machine. Northeastern
Supply had been associate sponsor of Jason Keller and the #57 ppc Racing Ford Taurus the last three seasons.
2004 marks the eleventh consecutive year of sponsorship of a Busch Series race team for Northeastern Supply, the Baltimore
based distributor of heating, air conditioning, plumbing and hardware products. Wallace joins a list of such top drivers
as Phil Parsons, Hank Parker, Jr., Kevin Lepage, Sterling Marlin and Tim Fedewa that have carried the Northeastern Supply Company
logo on their Busch Series race cars since 1994. Northeastern Supply has steadily grown during this time period from 6 branches
in two states to 27 in key markets in Maryland, Delaware, northern Virginia, southeastern Pennsylvania and southeastern West
Virginia.
"Our company continues to see a great measure of success with our motorsports program, and as long as our customers are excited
with it we will continue to market our company through NASCAR", Northeastern Supply Company President Steve Cook stated.
Wallace, 40, is the younger brother of veteran and highly popular NASCAR Nextel Cup Series driver Rusty Wallace and sometime
Nextel Cup, Busch and Craftsman Truck Series competitor Mike Wallace. Kenny is succeeding teammate Scott Wimmer as the driver of
the Stacker2 machine as Wimmer has moved up to drive the Caterpillar #22 Dodge for BDR popularized over the years by veteran Cup chauffeur
Ward Burton.
Wallace has seen action in the Busch Series in 14 of his 17 years as a NASCAR driver. He competed full-time on the Busch circut in
seven seasons, the last coming in 2002 for Innovative Motorsports when he finished seventh in points and earned 13 top ten and two top
five finishes in 34 events. Wallace has nine career Busch Series victories and an impressive 131 top ten finishes in his 278 career starts
in America's second top stock car racing circuit.
"Stacker2 wanted to sponsor a car in only the Busch Series in 2004, and when a sponsor as good as Stacker2 wants you to do something you
do it," Wallace explained. "I made my NASCAR career debut in the Busch Series, and Scott (Wimmer) has been a serious contender in the #23
Bill Davis Racing car the last two seasons. I am looking forward to moving back into the Busch Series and challenging for a championship, and
I am excited that the Northeastern Supply Company has elected to join us in this new challenge," he added.
The 2004 Northeastern Supply Company sponsorship program with Bill Davis Racing will be the company's most extensive since first becoming
a team sponsor in the Busch Series. The company will serve as an associate sponsor in all 34 scheduled races and will also step up to major
associate status at races to be run in Dover, DE; Richmond, VA; and possibly Bristol, TN, all in or near key sales markets for the company.
"We are excited about joining Bill Davis Racing and to have a high profile driver such as Kenny Wallace display our company logo on his
race car and uniforms. We feel that Kenny will indeed be a title contender in 2004," Steve Cook added.
The 2004 NASCAR Busch Series season opens in Daytona Beach, Florida on Saturday, February 14, with the running of the Hershey Kisses 300. That race will be televised live by NBC beginning at 12:30 p.m.
Photos and additional information can be found at the Bill Davis Racing Website:
www.billdavisracing.com
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